The impact of Coronavirus on your business and how to bounce back.

With lockdown restrictions in place amidst the Coronavirus outbreak, many small businesses are experiencing sluggish sales and slashed trading profits, whilst others have not yet been able to reopen for business. Many businesses may be concerned about economic activity once restrictions are lifted and subsequently may be concerned about the welfare of their business when reopening. So, what can small businesses be doing in the meantime to have the best chances of bouncing back and attracting business once normality returns?

The power of branding

Branding is more than just a logo associated with your business, products or services. Branding also conveys your business values, unique selling point (USP), history, vision and your journey. Branding is therefore about more than portraying a finished and polished end-result, but it is about connecting with your audience emotionally. Branding is also about how you connect with your audience, the style you adopt and engaging in frequent communication.

Branded products or services are able to sell at a higher price in comparison to non-branded products or services. Consumers who purchase a branded product or service are also more likely to share their purchases. Given ‘word of mouth’ is one of the most powerful and trusted marketing tools to attract new customers, this can effectively help to grow your business customer base.

Why a small business should use social media

The world we live in means traditional forms of marketing are becoming redundant. The existence of smartphones, the rise of technology and globalisation means online presence for your business is imperative. Regardless of how big or small your business might be, social media presence is essential for promoting your products or services, maintaining customer relationships, attracting new customers and boosting sales. Having an online presence, will enhance your business visibility and best of all, many social media platforms such as Facebook, Instagram, Twitter, Linkedin and Youtube are FREE to sign up. However, you may want to go further, and question how do I get the best content for social media whilst showcasing my business brand?

How a videographer can help your business

A videographer can create a cinematic, creative short film to help you portray your brand, USP, vision and your journey, whilst showcasing and advertising your products and services.

Sharing professional videography on your social media platforms can help to build awareness, trust and increase engagement with your audience. Videos are far more effective in viewers retaining a message in comparison to reading text.

With creative, high-quality and affordable videographers available, you can effectively build your brand, share content on social media to drive up traffic and attract new customers for your business. A videographer can design, film and create your unique customer experience.

How to Market Your Restaurant with a Videographer and Photographer

In the fast-paced world of food and hospitality, standing out can feel like a challenge. With countless restaurants competing for attention, having a strong marketing strategy is no longer optional—it’s essential. That’s where a skilled videographer and photographer come in. These professionals can transform your restaurant’s story, dishes, and atmosphere into compelling visual content that draws customers in and keeps them coming back.

Why Visual Content Matters in the Restaurant Industry

Food is inherently visual. People eat with their eyes before they ever place an order, and enticing imagery can turn curious viewers into loyal customers. In a digital-first world, having high-quality video and photos is critical for several reasons:

1. First Impressions Count: Your online presence, especially on platforms like Instagram, TikTok, and your website, is often the first interaction potential customers have with your restaurant. Visuals that look professional and mouthwatering set the right tone.

2. Emotionally Engaging: Photos and videos aren’t just about showing food—they’re about evoking feelings of joy, indulgence, and connection.

3. Searchability and Reach: Platforms like Google, YouTube, and Instagram favor video content, helping you reach a broader audience.

How a Videographer Can Elevate Your Restaurant

A videographer can create dynamic content that brings your restaurant to life. Here are some ways they can help:

1. Menu Highlights: Showcase your star dishes with close-ups of sizzling steaks, creamy pastas, or colorful cocktails. Videos give viewers a taste of the experience they can expect.

2. Behind-the-Scenes Content: Show the artistry and passion of your chefs and bartenders. Highlighting the hard work and creativity behind your menu builds trust and admiration.

3. Ambiance and Experience: A well-produced video can capture the atmosphere of your restaurant, from cozy date-night vibes to lively family gatherings.

4. Social Media Stories and Reels: Bite-sized video content is perfect for engaging audiences and keeping your restaurant top-of-mind.

The Power of Photography for Restaurants

While videos grab attention, stunning photos are essential for your website, social media, and print materials. A skilled photographer can:

1. Craft Perfect Food Shots: Lighting, angles, and styling are key to making dishes look irresistible.

2. Capture Restaurant Vibes: Showcase the decor, layout, and ambiance to attract your ideal clientele.

3. Highlight People: Customers love seeing happy diners and passionate staff—it humanizes your brand.

4. Create a Library of Content: High-quality photos can be reused across platforms, saving you time and ensuring brand consistency.

Tips for Working with a Videographer and Photographer

1. Define Your Brand: Know your restaurant’s identity—whether it’s upscale, casual, family-friendly, or trendy—so the visuals align with your message.

2. Plan the Shoot: Work with your videographer and photographer to create a content plan. Decide which dishes, spaces, and moments to feature.

3. Leverage Seasonal Opportunities: Highlight limited-time menus, special events, or holiday promotions.

4. Optimize for Platforms: Ensure the content is tailored for different uses, like vertical videos for Instagram Reels and wide shots for your website.

Why Invest in Professionals?

While DIY content might seem cost-effective, the difference in quality is undeniable. Professional videographers and photographers:

• Use high-end equipment and techniques for polished results.

• Understand storytelling and branding to make your restaurant memorable.

• Help you stand out in a crowded market.

Ready to Transform Your Marketing?

Investing in a skilled videographer and photographer is one of the best ways to elevate your restaurant’s marketing. They can help you tell your story, showcase your dishes, and create an emotional connection with your audience.

Looking for someone who understands the art of visual storytelling and the passion behind great food? Let’s work together to bring your restaurant’s vision to life and attract the customers you deserve!

The Value of Video Content: Why Choosing the Right Creator is Essential

In today’s world, video content isn’t just an option—it’s a necessity. Whether you’re a business looking to connect with your audience, a couple capturing life’s most important day, or an individual building a personal brand, video is the most powerful tool to tell your story. But here’s the catch: not all video creators are made equal, and picking the right one can make or break your vision.

Why Video Content Matters More Than Ever

The demand for quality video content has skyrocketed. Social media platforms prioritize video, websites see higher engagement with videos, and people are more likely to remember what they see in a video versus text or photos. This trend is only growing, making it essential to invest in impactful, professional content to stand out from the crowd.

The Risks of Going “Cheap”

It’s tempting to go with the cheapest option when hiring a videographer or photographer, but here’s the truth: you get what you pay for. Low-budget creators may lack the experience, equipment, or creativity to deliver the quality you need. Cheap video content can:

• Damage your brand or reputation.

• Fail to capture the essence of your story.

• Require costly re-dos or fixes later.

Investing in a skilled creator ensures your story is told the right way, the first time.

The Importance of Choosing the Right Partner

Creating video content isn’t just about hiring someone with a camera; it’s about partnering with someone who understands your vision, goals, and brand. You need a collaborator who:

• Shares your creative vision and aligns with your message.

• Communicates effectively and listens to your needs.

• Has the technical expertise and artistic flair to bring your ideas to life.

This kind of partnership not only delivers better results but also builds trust and a relationship you can rely on for future projects.

Why You Should Work With Me

As a videographer, my passion is storytelling. I don’t just press record; I take the time to understand your vision, goals, and style. Whether it’s a wedding, a business promo, or content creation, I bring a unique combination of technical expertise, creativity, and dedication to every project.

When you work with me, you’re not just getting a videographer—you’re getting a partner who is invested in your success. I pride myself on delivering:

• High-quality visuals: Stunning footage and seamless editing.

• Custom solutions: Tailored to your needs and goals.

• A collaborative experience: Making sure we’re always on the same page.

Video Content: An Investment in Your Future

The world of content creation is only getting more competitive. High-quality video isn’t just a luxury—it’s an investment in your growth, whether personal or professional. Choosing the right person ensures you’ll stand out, connect with your audience, and create something truly meaningful.

So, when you’re ready to bring your vision to life, let’s talk. Together, we’ll create something that exceeds expectations and stands the test of time. After all, your story deserves nothing but the best.

Getting to Know Me: The Face Behind the Business

What is Salih Karakis?

Well, first and foremost, it’s my name. But it’s also the brand I’ve built—a Videography and Photography business dedicated to capturing life’s most meaningful moments and creating impactful content for clients across a variety of industries.

How Did You Get Into Videography and Photography?

My journey into this creative field wasn’t exactly linear. After earning my degree in Film and Literature Studies, I initially took a detour, working in an office-based role and playing football abroad.

However, my passion for film and production never left me. With an entrepreneurial spirit and a drive to channel my creativity, I eventually gravitated back to the world of video and photography. This decision sparked the creation of my brand, where I now combine my love for storytelling with technical expertise to deliver exceptional content.

What Is the Secret to Success in Your Field?

For anyone looking to make a name in videography or photography, I believe the secret lies in one simple mantra: ‘Just Do It.’ While technical knowledge and skill are essential, nothing beats the experience gained from jumping in, learning, and growing through real-world practice.

Success in this field goes beyond mastering the camera. It requires:

• Business Acumen: Understanding how to market your services effectively.

• Creativity: Thinking outside the box to produce unique, memorable work.

• Problem-Solving: Adapting to challenges on the fly and finding solutions.

Equally important is the ability to showcase your personality and build meaningful connections. People work with people, and being authentic and approachable is key. Lastly, in a crowded market, identifying your unique style and USP (Unique Selling Point) will help you stand out.

What Is Your USP?

At the core of my brand is versatility. While many videographers choose to specialize in a niche, I’ve built my business to offer a wide range of services. From weddings and commercials to events, music videos, and corporate projects, I cater to diverse needs with a creative, client-focused approach.

Every piece of content I produce is tailored to tell a story—whether it’s a couple’s special day or a brand’s journey. My goal is to create videos that are polished, powerful, and above all, meaningful.

Do You Have Any Celebrity Highlights?

Over the years, I’ve had the privilege of working on some fantastic projects, including:

• A sports PT commercial featuring Rio Ferdinand

• A radio interview with Peter Andre

• A project with the Mayor of London

• Restaurant commercials with well-known TV personalities

• TikTok campaigns, Twitter promotions, and the prestigious CTCA Awards Gala

Where Is Your Favourite Place to Film?

Destination weddings are always an exciting challenge. I love arriving at new locations and venues, adapting on the spot, and letting my creativity flow in unfamiliar settings.

With a little personal bias, I have to say that Cyprus holds a special place in my heart. Its stunning landscapes, vibrant culture, and warm atmosphere make it one of my favorite places in the world to film.

A Final Word

Whether it’s capturing the joy of a wedding, crafting a brand’s message through video, or preserving the energy of a live event, my mission is always to create content that speaks to the heart. Every project tells a story, and I’m honored to help my clients bring theirs to life.