With lockdown restrictions in place amidst the Coronavirus outbreak, many small businesses are experiencing sluggish sales and slashed trading profits, whilst others have not yet been able to reopen for business. Many businesses may be concerned about economic activity once restrictions are lifted and subsequently may be concerned about the welfare of their business when reopening. So, what can small businesses be doing in the meantime to have the best chances of bouncing back and attracting business once normality returns?
The power of branding
Branding is more than just a logo associated with your business, products or services. Branding also conveys your business values, unique selling point (USP), history, vision and your journey. Branding is therefore about more than portraying a finished and polished end-result, but it is about connecting with your audience emotionally. Branding is also about how you connect with your audience, the style you adopt and engaging in frequent communication.
Branded products or services are able to sell at a higher price in comparison to non-branded products or services. Consumers who purchase a branded product or service are also more likely to share their purchases. Given ‘word of mouth’ is one of the most powerful and trusted marketing tools to attract new customers, this can effectively help to grow your business customer base.
Why a small business should use social media
The world we live in means traditional forms of marketing are becoming redundant. The existence of smartphones, the rise of technology and globalisation means online presence for your business is imperative. Regardless of how big or small your business might be, social media presence is essential for promoting your products or services, maintaining customer relationships, attracting new customers and boosting sales. Having an online presence, will enhance your business visibility and best of all, many social media platforms such as Facebook, Instagram, Twitter, Linkedin and Youtube are FREE to sign up. However, you may want to go further, and question how do I get the best content for social media whilst showcasing my business brand?
How a videographer can help your business
A videographer can create a cinematic, creative short film to help you portray your brand, USP, vision and your journey, whilst showcasing and advertising your products and services.
Sharing professional videography on your social media platforms can help to build awareness, trust and increase engagement with your audience. Videos are far more effective in viewers retaining a message in comparison to reading text.
With creative, high-quality and affordable videographers available, you can effectively build your brand, share content on social media to drive up traffic and attract new customers for your business. A videographer can design, film and create your unique customer experience.