What is Salih Karakis?
Well, first and foremost, it’s my name. But it’s also the brand I’ve built—a Videography and Photography business dedicated to capturing life’s most meaningful moments and creating impactful content for clients across a variety of industries.
How Did You Get Into Videography and Photography?
My journey into this creative field wasn’t exactly linear. After earning my degree in Film and Literature Studies, I initially took a detour, working in an office-based role and playing football abroad.
However, my passion for film and production never left me. With an entrepreneurial spirit and a drive to channel my creativity, I eventually gravitated back to the world of video and photography. This decision sparked the creation of my brand, where I now combine my love for storytelling with technical expertise to deliver exceptional content.
What Is the Secret to Success in Your Field?
For anyone looking to make a name in videography or photography, I believe the secret lies in one simple mantra: ‘Just Do It.’ While technical knowledge and skill are essential, nothing beats the experience gained from jumping in, learning, and growing through real-world practice.
Success in this field goes beyond mastering the camera. It requires:
• Business Acumen: Understanding how to market your services effectively.
• Creativity: Thinking outside the box to produce unique, memorable work.
• Problem-Solving: Adapting to challenges on the fly and finding solutions.
Equally important is the ability to showcase your personality and build meaningful connections. People work with people, and being authentic and approachable is key. Lastly, in a crowded market, identifying your unique style and USP (Unique Selling Point) will help you stand out.
What Is Your USP?
At the core of my brand is versatility. While many videographers choose to specialize in a niche, I’ve built my business to offer a wide range of services. From weddings and commercials to events, music videos, and corporate projects, I cater to diverse needs with a creative, client-focused approach.
Every piece of content I produce is tailored to tell a story—whether it’s a couple’s special day or a brand’s journey. My goal is to create videos that are polished, powerful, and above all, meaningful.
Do You Have Any Celebrity Highlights?
Over the years, I’ve had the privilege of working on some fantastic projects, including:
• A sports PT commercial featuring Rio Ferdinand
• A radio interview with Peter Andre
• A project with the Mayor of London
• Restaurant commercials with well-known TV personalities
• TikTok campaigns, Twitter promotions, and the prestigious CTCA Awards Gala
Where Is Your Favourite Place to Film?
Destination weddings are always an exciting challenge. I love arriving at new locations and venues, adapting on the spot, and letting my creativity flow in unfamiliar settings.
With a little personal bias, I have to say that Cyprus holds a special place in my heart. Its stunning landscapes, vibrant culture, and warm atmosphere make it one of my favorite places in the world to film.
A Final Word
Whether it’s capturing the joy of a wedding, crafting a brand’s message through video, or preserving the energy of a live event, my mission is always to create content that speaks to the heart. Every project tells a story, and I’m honored to help my clients bring theirs to life.